Marketing - ADV (Post Master's)

New York State Registered Program Code: 38591

HEGIS Code: 0509.00 {Marketing and Purchasing}

Molloy Program of Study Code: PMMRK

 

Additional information: Post Master's Advanced Certificates

Graduate students will be able to:

  • Demonstrate advanced knowledge related to the discipline of marketing (knowledge)
  • Evaluate an ethical, social, and economic business environment (ethics)
  • Evaluate information or a situation to form a judgment (critical thinking)
  • Demonstrate advanced written communication skills (writing)
  • Demonstrate advanced oral communication skills (speaking)
  • Apply decision-support tools to advanced business decision-making (decision tools)

Requirements

Core Courses (15 credits required):

BUS 5100Marketing Management

3

BUS 5630Brand Strategy and Category Management

3

BUS 5640Global Marketing

3

BUS 5650Consumer Behavior in the New Media Environment

3

BUS 5670Research Data for Market Intelligence

3

Capstone Course (3 credits required):

BUS 5950Capstone I

3

Total Credit Hours: 18