Marketing - ADV (Post Master's)
New York State Registered Program Code: 38591
HEGIS Code: 0509.00 {Marketing and Purchasing}
Molloy Program of Study Code: PMMRK
Additional information: Post Master's Advanced Certificates
Graduate students will be able to:
- Demonstrate advanced knowledge related to the discipline of marketing (knowledge)
- Evaluate an ethical, social, and economic business environment (ethics)
- Evaluate information or a situation to form a judgment (critical thinking)
- Demonstrate advanced written communication skills (writing)
- Demonstrate advanced oral communication skills (speaking)
- Apply decision-support tools to advanced business decision-making (decision tools)
Requirements
Core Courses (15 credits required):
| BUS 5100 | Marketing Management | 3 |
| BUS 5630 | Brand Strategy and Category Management | 3 |
| BUS 5640 | Global Marketing | 3 |
| BUS 5650 | Consumer Behavior in the New Media Environment | 3 |
| BUS 5670 | Research Data for Market Intelligence | 3 |
Capstone Course (3 credits required):
Total Credit Hours: 18