Marketing Post-Baccalaureate Advanced Certificate

New York State Registered Program Code: 38931

HEGIS Code: 0509.00 {Marketing and Purchasing}

Molloy Program of Study Code: PBMRK

Molloy Degree Code: ADC

 

Graduate students will be able to:

• Demonstrate advanced knowledge related to the discipline of marketing (knowledge)
• Evaluate an ethical, social, and economic business environment (ethics)
• Evaluate information or a situation to form a judgment (critical thinking)
• Demonstrate advanced written communication skills (writing)
• Demonstrate advanced oral communication skills (speaking)
• Apply decision-support tools to advanced business decision-making (decision tools)

Requirements

Courses (18 credits)

BUS 5100	Marketing Management	3
BUS 5150	Business Ethics	3
BUS 5630	Brand Strategy and Category Management	3
BUS 5640	Global Marketing	3
BUS 5650	Consumer Behavior in the New Media Environment	3
BUS 5670	Research Data for Market Intelligence	3