MKT 3320 Fundamentals of Entertainment and Sports Marketing
This course is designed to teach students how to apply the basics of marketing to the entertainment and sports world. Students will learn about the entertainment and sports marketing industry as a whole, its trends, and marketing to fans and corporate partners. The importance of entertainment and sports marketing for the entertainment industry and to professional sports teams and athletes, the different sources of sports marketing and career options in sports marketing will also be addressed.
Distribution
Business