MKT 3400 International Marketing
(formerly MKT 340; BUS 340)
This course is designed to provide students with a fundamental understanding of the globalization of marketing activities. It will explore a variety of marketing issues that include branding, marketing research, market segmentation and positioning, pricing, distribution and communications from global and multinational perspectives. Students will learn how to assess and respond to global marketing opportunities in a variety of different contexts.
Distribution
Business