MKT 3420 Digital Media Marketing
(formerly MKT 342; BUS 342)
This course will equip students with the basic knowledge and skills needed to develop integrated digital media marketing programs. With consumers and businesses shifting attention from traditional to digital and mobile media, students will focus on the need to develop digital media marketing plans and campaigns that are cohesive, effective and reinforce the brand/company image across a variety of platforms.
Distribution
BusinessOffered
Fall