MKT 3370 Marketing Strategy
(formerly MKT 337; BUS 337)
Marketing strategy is a vital component of a firm's overall business strategy and planning activities. The focus of this course is to understand and apply concepts, theory and methods used by companies to create and maintain differentiating and sustainable competitive advantages. Students are encouraged to use critical thinking, analytical skills and use a variety of planning tools to develop strategic and actionable marketing plans for the firm or organization.
Distribution
BusinessOffered
Fall