MKT 3380 Fundamentals of Marketing Research
(formerly MKT 338; BUS 338)
This course introduces the primary methods and tools used to conduct effective, valid and reliable research to obtain the information needed to develop and meet the needs and goals of the organization. Emphasis will be on how to specify information needs and design a research study to meet those needs; collect, analyze and use marketing research data to make effective marketing decisions; and communicate the research findings and their implications to top management.
Distribution
BusinessOffered
Spring