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Marketing - M.B.A.

New York State Registered Program Code: 36687

New York State Registered Program Code: 36661 (Dual BS/MBA)

HEGIS Code: 0509.00 {Marketing and Purchasing}

Molloy Program of Study Code: MBMRK

Molloy Program of Study Code: MBDMK (Dual Degree) {Code phased out - Dual students coded as MBMRK}

Prerequisites: Bachelor’s Degree in Business or any Bachelor’s Degree and Prerequisite Undergraduate Courses.

Additional information: Marketing M.B.A.

 

Graduate students will be able to:

  • Demonstrate advanced knowledge related to the discipline of marketing (knowledge)

  • Evaluate an ethical, social, and economic business environment (ethics)

  • Evaluate information or a situation to form a judgment (critical thinking)

  • Demonstrate advanced written communication skills (writing)

  • Demonstrate advanced oral communication skills (speaking)

  • Apply decision-support tools to advanced business decision-making (decision tools)

Requirements

Core Courses (15 credits required):

BUS 5100Marketing Management

3
BUS 5110Organizational Behavior

3
BUS 5150Business Ethics

3
BUS 5200Financial Statement Analysis

3

Complete one* of the following for 3 credits:

BUS 5850Quantitative Analysis Supporting Managerial Decisions

3
BUS 5860Project Management I

3
BUS 5870Project Management II

3

Marketing Concentration (15 credits):

BUS 5400Leadership in Organizations

3
BUS 5630Brand Strategy and Category Management

3
BUS 5640Global Marketing

3
BUS 5650Consumer Behavior in the New Media Environment

3
BUS 5670Research Data for Market Intelligence

3

Capstone Course (3 credits required):

BUS 5950Capstone I

3

Total Credit Hours: 33