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B.A. Public Relations and Corporate Communications/M.B.A. Marketing or Management

New York State Registered Program Code: 07461

HEGIS Code: 0601.00 {Communications, General}601.00

Molloy Program of Study Code: PCDBA

The dual degree program in BA Public Relations and Corporate Communications and MBA Marketing/Management at Molloy University will equip students with the interdisciplinary knowledge and practical skills needed to excel in diverse industries and leadership roles. By offering a combination of communication expertise and business acumen, we ensure that graduates stand out, effectively navigate the professional landscape, and contribute to their organizations, making our program an essential choice for those seeking a well-rounded education to succeed in their career pursuits. In today's fast-paced and interconnected world, professionals must have a broad skill set. Combining public relations and corporate communications and MBA/MKT studies allows students to become well-rounded individuals who effectively communicate and lead in business settings. This integrated approach helps students bridge the gap between soft and hard skills.

Program Learning Outcomes

Students will be able to:

  • Develop necessary competence and knowledge required of media and professional industries.
  • Demonstrate critical reading and critical thinking skills in both reading and writing print and digital materials (research and analytics).
  • Do scholarly research at an advanced level. To analyze the findings resulting from the methodology.
  • Integrate methodological findings and theoretical research into a clear, coherent discussion.
  • Apply communication skills in a variety of practical and professional contexts.
  • Learn how to plan professional projects, develop a research question and prepare a detailed well-structured project outline.

Graduate students will be able to:

  • Demonstrate advanced knowledge related to the discipline of marketing or management (knowledge)
  • Evaluate an ethical, social, and economic business environment (ethics)
  • Evaluate information or a situation to form a judgment (critical thinking)
  • Demonstrate advanced written communication skills (writing)
  • Demonstrate advanced oral communication skills (speaking)
  • Apply decision-support tools to advanced business decision-making (decision tools)

 

Admission Requirements

  • Perspective students apply through the Communications Department

  • Students must retain a 3.0 GPA to be considered for the MBA program in Marketing or Management

 

Requirements

 

Professional Communications Requirements (37 Credits)

COM 2130Intercultural Communication

3
COM 2240Conflict and Communication

3
COM 2290Introduction to Corporate Communications

3
COM 2390Public Speaking for Business

1
COM 2550Public Relations

3
COM 2551Public Relations Writing

3
COM 3130Interpersonal Communications

3
COM 3150Organizational Communications

3
COM 3650Research in Communications

3
COM 4600Communications Internships I

3
COM 4900Communications Capstone

3

NOTE: For COM 4600, COM 4610 also fulfills the Internship requirement with a substitution.

Complete six (6) additional credits or 2000-level or 3000-level COM courses (6 Credits)

Management/Marketing Requirements (27 Credits)

ACC 2600Accounting I

3
BUS 2010Principles of Management

3
BUS 5100Marketing Management

3
BUS 5110Organizational Behavior

3
BUS 5150Business Ethics

3
BUS 5400Leadership in Organizations

3
ECO 2510Macroeconomics

3
FIN 2500Principles of Finance

3
MKT 2300Principles of Marketing

3

* Plan includes courses for completion of the Business minor (for non-business students) and perquisites required for the MBA program.

** For MBA in Marketing, course counts as elective

Language Requirements (3 Credits)

Related Requirements (6 Credits)

Allowed Languages courses are: ARA, CHI, ESL, FRE, ITA, SPA.

Note: (No ASL) Refer to the General Education Section of the Catalog for appropriate courses.

Second Languages or Literature (3 Credits)
Allowed Languages courses are: ARA, CHI, ESL, FRE, ITA, SPA.

Note: (No ASL) Refer to the General Education Section of the Catalog for appropriate courses.

Electives (16 Credits)

16 Elective credits must be Liberal Arts and Sciences (LAS) for a B.A. degree. FST 1000 counts towards required LAS Electives.

CIS 1050/BUS 1050 or BUS 1050 recommended and free elective

MBA prerequisite requires Excel certification. CIS 1050 curriculum prepares students for certification examination

(Adjust Electives needed for having a Minor(s), Remedials, ESL, Honors Programs, PED/FST waivers as needed, under consultation with advisor)

 

General Education Requirements

Acceptable courses listed under General Education Requirements.

Arts and Fine Arts (3 Credits) One out of two disciplines: ART History or MUS History

English Composition (3 Credits) ENG 1100

Social and Behavioral Sciences (9 Credits) Three out of four: History, Political Science, Psychology or Sociology

Mathematics (Math 1150B Business Statistics MBA Prerequisite) (3 Credits)

Science (3 Credits)

Philosophy (3 Credits)

Theology/Religious Studies (3 Credits)

Ethics (3 Credits)

Physical Education (1 Credit)

Core Course (4 credits)

Total Credit Hours:121

NOTE: The Languages and Languages/Literature requirements are met as 6 credits of Related Requirements.