Marketing - M.B.A.

New York State Registered Program Code: 36687

New York State Registered Program Code: 36661 (Dual BS/MBA)

HEGIS Code: 0509.00 {Marketing and Purchasing}

Molloy Program of Study Code: MBMRK

Molloy Program of Study Code: MBDMK (Dual Degree) {Code phased out - Dual students coded as MBMRK}

Graduate students will be able to:

Demonstrate advanced knowledge related to the discipline of marketing (knowledge)
Evaluate an ethical, social, and economic business environment (ethics)
Evaluate information or a situation to form a judgment (critical thinking)
Demonstrate advanced written communication skills (writing)
Demonstrate advanced oral communication skills (speaking)
Apply decision-support tools to advanced business decision-making (decision tools)

Total Degree Credits: 33

Requirements

BUS 5100	Marketing Management	3
BUS 5150	Business Ethics	3
BUS 5200	Financial Statement Analysis	3
BUS 5630	Brand Strategy and Category Management	3
BUS 5640	Global Marketing	3
BUS 5650	Consumer Behavior in the New Media Environment	3
BUS 5670	Research Data for Market Intelligence	3
BUS 5850	Quantitative Analysis Supporting Managerial Decisions	3

BUS 5110	Organizational Behavior	3
BUS 5400	Leadership in Organizations	3
BUS 5500	Perspectives on Strategy	3
BUS 5860	Project Management I	3

BUS 5010	Managerial Accounting and Reporting	3
BUS 5110	Organizational Behavior	3
BUS 5210	Corporate Financial Management	3
BUS 5400	Leadership in Organizations	3
BUS 5440	Business Analytics	3
BUS 5450	Predictive Analytics	3
BUS 5500	Perspectives on Strategy	3
BUS 5540	Accounting for Healthcare Professionals	3
BUS 5550	Healthcare Marketing	3
BUS 5560	Economic Evaluations in Healthcare	3
BUS 5570	Healthcare Finance	3
BUS 5580	Healthcare Organization and Delivery	3
BUS 5590	Investment Management	3
BUS 5600	Capital Markets and Investments	3
BUS 5860	Project Management I	3
BUS 5870	Project Management II	3

NOTE:

Capstone I

Total Credit Hours: 33